11b, Reverend Ogunbiyi Street, GRA, Ikeja, Lagos


Couple of times I’ve heard about the golden rule of business which state that “treat others the way you would want to be treated. So talking about about some rules guiding success of a business and the contents of a successful business, it all comes down to the right amount of planning, proper management, and rules that make the business stand out in the crowd.

Some rules guiding success of a business
Highlighted below are some of the rules guiding the success of a business;
  1.  BUILD SOMETHING YOU BELIEVE IN: Build a business you believe in because that’s the first step to building a great brand. The first thing you should do before starting  business is to carefully select a unique product. It is good to select a product which is a must-have like food products. You should not select products like bedspread. To get a list of profitable businesses, click here.
  2. GO SMALL TO GROW BIG: A key to small business success is carving out a niche, that is, a particular specialty or narrow segment rather than competing for every customer. Focus on the specific type of product or customer. Small businesses don’t have the resources of time or money to be a generalist.
  3. YOU CAN’T REACH A GOAL YOU HAVEN’T SET: Entrepreneurs like to get right to work., but taking time to develop a business plan is crucial for success and survival. Developing a business plan makes you to think through the fundamentals of your company. 
  4. CLEARLY DEFINE YOUR TARGET MARKET: Analyze the characteristics of your customers so you understand exactly who buys from you. Having a clear target market enables you to be much more effective and efficient in both your product development and marketing efforts. 
  5. FIGURE OUT HOW TO ACHIEVE YOUR GOALS ON A TINY BUDGET. Figure out how to achieve your goals on a tiny budget, then cut the number in half. Your goal is to stay alive until you can nail your secret formula for success. Blowing the budget will insure nothing but a quick death. 
  6. COMMITMENT: Another rule is commitment , you should be committed to what you are doing. You should be committed to what you are doing, trust your business greater than anyone else. Passion for work makes your chance of getting success in business very high. 
  7. KNOW YOUR CUSTOMERS: You should know your customers, give them what they want and you should always exceed their expectation. Knowing customers mindset and taking decision in same direction will always help your business. 

Hope the above rules help in running your business.


Remember one happy customer will bring other customers.

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