Email marketing is an interactive way to nurture customer relationships and market products and services to your audience.
The benefits of email marketing are that it is relatively easy, quick to get started, inexpensive and profitable. The most popular form of email marketing is the email newsletter.
How do you go about it?
You would build a list of your clients, customers, prospects, and subscribers who have indicated interest in hearing from you. You then market to them by email regularly to stay top of mind and make more sales.
You may be thinking that email marketing is already overused and that you shouldn’t even bother because everyone seems to complain about their crowded inboxes.
Truth is, email newsletters still get read, saved, shared, and clicked, as long as they deliver value. It is also a great way to stay in touch with your audience, increase brand exposure and deliver value.
Here are some ways email marketing can grow your business:
- Save some cash
By going digital, you’ll avoid printing, paper, envelopes, mail handling, and postage costs. You can also work with a designer to design a custom newsletter template you can always reuse plus your messages are delivered much faster than traditional mail.
- Connect with your target market
Email marketing helps you connect and interact with your audience. This gives your services, products and programs a higher chance of being bought and referred to other people that they know.
- Raise brand recognition
Set your brand on top of your customer’s minds by adding your logo, tagline, color palette, and brand graphics in the template design of your email communications. Seeing your brand elements in every issue will build brand awareness and recognition — even if they only see it for one second.
- Raise your credibility
As long as the emails you send are relevant, spot on, and add value, you will u earn and grow the trust of your customers making it easier for you to promote and sell your products and services.
- Attract new opportunities
If the right person sees your message at the right time, you can get opportunities like strategic partnerships, joint ventures, media interviews, speaking engagements, and more — and the opportunity may not necessarily from a subscriber, but from someone your email was forwarded to.
- Organize your knowledge
A series of articles on one topic, written for your email newsletter can be made into an e-book, whitepaper, guide, or free audio for content marketing. Turn your most popular content into an information product or email opt-in gift.
- Keep your clients updated.
Update your clients with news about your business. By sharing what you’re working on and what’s going on, you also update them about products, services, and programs that are available — and make them want to buy from you again.
- You can earn extra cash by…
Recommending other products and services you believe in and earn commissions on any sales made from your referrals. When you have a large list of contacts, you can also sell ad space in your newsletters.
- Expand your network
Email marketing helps you build your network by letting you have a website opt-in box. By entering their name and email, visitors give you permission to market to them by email and make offers to them by email. Remember to promote your email newsletter via social media, on your website, when speaking, in products, and even in your email signature.
- Reach a wider audience
Promote recent blog posts in each issue of your email newsletter. This way, you can drive your email subscribers back to your website. Also archive your email articles on your blog to attract new visitors via social media.
At the end of the day, the success of your business depends on your ability to connect with people and motivate them to buy your product or service. When you use email marketing to make that happen, you gain opportunities to meet people, build relationships, create trust, prove value and convince them to patronize whenever they’re ready.
If you don’t have an email newsletter yet, it’s time to get started, because if you can write and email, you can create an email newsletter with captivating headlines that would take your business to another level.
What about you?
Have you found success with an email newsletter? Has email marketing helped you grow your business — or has it been a big pain in the butt? We’d like you to share your thoughts and experiences with us.