11b, Reverend Ogunbiyi Street, GRA, Ikeja, Lagos


Everything you do within the first few years of starting your business determines how successful your business is going to be. A lot of successful entrepreneurs today made some mistakes along the way in their business. The good news is, young entrepreneurs that are just starting out can learn from these mistakes. In order to make the best use of your first few years in business, you’ll need to devise a growth strategy that involves branding, product development, marketing and diversification.

  1. Tell a beautiful brand story.

Create a story around your brand and tell it to your potential customers. Storytelling shows your brand authenticity and makes you stand out from your many competitors.

  1. Find the right channel to market to your customers.

Try and study your customers

“What social networks do they use?”

“Where are they found?”

“What do they like to do?”

When you have answered these questions, you will know the right channels to reach your core customers, and the right channels to market your services to them.

  1. Look for opportunities everywhere.

Actively seek for new business opportunities and grab them.

  1. When you make mistakes, learn from them.

“It’s fine to celebrate success, but it is more important to heed the lessons of failure.” – Bill Gates.

When you make good decisions that bring great results, celebrate. While you do that, don’t forget to listen to client feedback (both positive and negative) and use them to implement changes and adjustments to your services.

  1. Partner only with suppliers that deliver good quality.

Make sure all your manufacturers, shipping partners, and suppliers provide good quality supply. Customer satisfaction is really important.

  1. Take advantage of resources.

It’s helpful to partner with other brands, businesses and people that can provide valuable expert advice. You never know the ones that could grow your business.

  1. Save, save, save.

Cut down on unnecessary expenditures like swag, décor and every other thing your business could survive without. Instead, invest the money in brand marketing, product improvement and hiring new talent. The result? Your business would thank you for it.

  1. Don’t stop learning.

No matter how good you’ve become at your business, there usually is something more to learn to improve further. So, keep learning.

All the best in your business!


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