11b, Reverend Ogunbiyi Street, GRA, Ikeja, Lagos

The Beauty and Cosmetic Brand



There are many established as well as new beauty and cosmetic brands in any given market. A new entrepreneur has to deal with a lot of competition in order to survive and then to move ahead in the tough market conditions. Your small cosmetic brand needs a clever business promotion plan to not only tackle the competition but also to become a leader in your specialty of cosmetic products.

  • keep up with the trend and know what your consumers want

    You can’t run a successful beauty and cosmetic brand without following the trends. If you want to be one step ahead of your competitors then try to be more up to date than them. You can subscribe to variety of well-known beauty websites to stay updated on their latest products. Read fashion articles, watch make-up related videos on YouTube and keep up with beauty trends on social media. This will help you develop ideas for your cosmetic brand. You can also conduct surveys to find out what kind of beauty products consumers currently need, what they haven’t gotten from other cosmetic brands, and why they choose to use makeup products from certain brands. This can help you innovate on your products.

  • discover your brand personality
         What kind of impression do you want to make when someone encounters your beauty and cosmetic brand for the first time? You have to think carefully the kind of brand identity              you want to build. Do you want your brand to be known as an eco-friendly makeup brand? Do you want people to see it as a cosmetic brand that promotes womens’empowerment?            Majority of consumers want brands that care about social and environmental issue and engage your customers to tackle it together.
  • choose a niche

Choose your area of specialty in which you have some experience of makeup service or sale of cosmetic products. For example, you know something about special effect makeup,           head gear tying, lip care products. Concentrate on the area of cosmetics that you are familiar with so that you can plan your business well. Narrow down your area of cosmetics                 specialty or interest. Moreover, by choosing your niche, you can concentrate on creating impressive marketing material such as brochure design that targets a specific set of your               consumers.

  • flaunt your work online via website

An effective option for starting your own cosmetic business is to sell the products online. Most of your valued customers these days search and shop the web. You must create an              e-commerce store to sell your special cosmetics products. Selling your products online implies that you will attract the customers with the lowest possible prices. Make sure your              e-commerce website design is memorable and user-friendly. Such a website must showcase impressive images of your cosmetics products.

Most importantly, create a dedicated social media page for your cosmetic products and fill it with many images of your previous works, also cosmetic products you’re selling. In                fact you should create a page on every popular social channel such as twitter and Facebook to convey your brand message. You can engage your audience by posting beautiful                  pictures of your product and services.


  • develop a marketing plan

A marketing plan gives you a direction about how to move forward in a calculated way at the time of advertising your service to people. Your well-thought of strategy regarding                pricing, cost and an effective way to sell your cosmetic items will guide you during your efforts to enhance your reach in the niche market.


  • get a unique logo

All the global brands have one thing in common and that is unique logos. Google, Samsung, Coca-Cola, Pepsi, Nike, Starbucks and many more brands of global reputation are                   identified by their memorable logos. This clearly establishes the importance of logos for business promotion.


Customers identify a business by seeing its logo in advertisements, markets and on the images posted on social media. Remember tat your logo will be present everywhere on your           advertisements and marketing plans. So, create a memorable cosmetic business logo that is worthy of representing your company in a competitive market. You can get your logo               designed on startmeup.ng platform.

  • Get opinions and improve

Since you are new to the business, you will make many mistakes as part of the learning process. Making mistakes is human but you must learn from them to move forward in a                  meaningful way. Get opinions from expert of your field and make necessary improvements.

  • offer some enticing deals

People are naturally attracted to offers that are enticing to them. For example, if your makeup and cosmetic business offers a good deal of your products, they will think of buying              those items immediately before the offer ends. so you can lure them with huge discounts on some of your services, or a buy one get one free offering.

Focusing on how to start your own cosmetic brand Your cosmetic business must have a wise marketing plan and some funds to start with. Take advice from your family and friends           and also from seasoned experts. Create memorable graphic designs such as logos, business cards, websites and brochures to make a last impression on your potential clients and the         public.




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