11b, Reverend Ogunbiyi Street, GRA, Ikeja, Lagos


Increasing revenue and making profit is a major focus for a lot of businesses. When they achieve these, the firm would easily be able to afford to buy equipment, hire staff, manufacture products and deliver services.

For a business to increase revenue, there are strategies they could use. Here are some of them:

  1. Use solid marketing strategies

Conduct market research, test-market your products, and monitor your results to know the type of marketing that your target audience responds to most.

Run promotions and ads in certain locations and compare results before you spend your entire budget. Monitor your marketing process by using website traffic statistics, coupons and electronic codes.

  1. Be flexible with product pricing

You may need to readjust your product pricing to suit the market situation so that you can easily meet your objectives. For instance, if you’re sure that increasing your price will not affect sales and would increase revenue, please do. On the other hand, if you’re sure that you can reduce your prices conveniently, you could do it to steal market share from your competitors. You should know how your products compare with similar products in the market, so that you’ll know how to set your prices.

If the price change negatively affects demand for your products, then you should return to the previous prices.

  1. Give clients some extra value

Run promotions and add complementary services to give more value to customers. This would help you retain old clients, gain new ones and ultimately increase revenue.

For example, a baker could give a free box of cupcakes to anyone who buys cakes above a certain price.

  1. Use networking

Include referral reward schemes to reward happy customers who introduced your business to other potential customers. Also use satisfied customer testimonials to advertise your business on your website, emails, newsletters and your social media pages. This would increase revenue for you in the long run, trust me.

All the best in your business!


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