11b, Reverend Ogunbiyi Street, GRA, Ikeja, Lagos


A lot of business owners usually think “What type of marketing should use to reach out to my target customers?” They want to weigh both sides. Which one is the best for them? Traditional marketing or digital marketing?

So, let’s compare…

Traditional Marketing

This refers to promotions, advertising and campaigns that are conventional, proven to work, and have been around for a long time. It involves using newspaper and magazine ads, flyers, radio ads, television commercials, public address activation systems and billboard advertising.

Digital Marketing

This involves product and service marketing using digital technologies and electronic devices, mostly on the Internet. It leverages on search engines, social media, email, websites and other digital media to connect with current and prospective customers.

Recently, due to advancing digital technologies in the world, digital marketing is gaining upper ground. Traditional marketing methods like flyers and newspaper ads are slowly being replaced by mobile apps, websites, emails and other digital media.

Which is better?

Traditional marketing methods like newspapers, television are a lot more expensive than digital marketing. Even young entrepreneurs can afford digital marketing.

With digital marketing, you can own your own website, blog and social media pages where you can showcase ads and promote your brand anytime you want to, and at a lower cost than getting a small column in a newspaper.

You tend to reach out to more people with digital marketing methods. Remember, the world is growing increasingly digital, so people are much more likely to be on the internet than to read newspapers, or even watch TV. Also, you can make sure that your advertisements are reaching the right audience and customers by narrowing down your reach to your target audience or group (eg. single ladies), but in traditional marketing, your ads are viewed by a very broad audience, most of which are not your potential customers.

It’s easier and faster to measure the results and scope of your marketing efforts with digital marketing. You can use real-time analytics tools like Google Analytics, where you can see what is working and what isn’t, in an instant. Other important marketing metrics like inbound traffic, conversion rate, bounce rate and cost-per-acquisition can also be measured.

It makes more sense for businesses to go the digital route because everything is done online nowadays- from buying food and clothes, to examinations, to dating. Everyone is online as well, so it’s quicker to find your customers there.

True, traditional marketing strategies still have their crowd, especially when reaching out to a local or much older audience, but still, take advantage of digital marketing methods so as to keep up in today’s world.

All the best in your business!

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