11b, Reverend Ogunbiyi Street, GRA, Ikeja, Lagos


Social media is one of the best things to ever happen to any entrepreneur. Millions of entrepreneurs have business accounts all over Facebook Twitter, Instagram, Pinterest and LinkedIn.

It’s pretty hard to continuously come up with fresh social media marketing content. Luckily, you have us to help! We’ve put together a list of our favorite social media marketing tips and ideas that you can use to engage your fans and followers throughout the year. From developing unique video content to using more emojis, these tips will help you provide more diverse and appealing content, no matter what kind of business you run.

Focus on providing value.
You provide value by sharing tips, news, information, and teaching. When you do these things, you’re establishing your brand as subject matter experts, while genuinely trying to help people. By using your expertise to help people, your brand would gain visibility.

Share user-generated content from your fans and followers.
Share content gotten from your customers, and even competitors within the same field. This is a great way to build stronger relationships with customers and create a community of like minds. Feel free to share other people’s content. It also makes members of that community far more likely to share your content, too.

Have a publishing schedule and stick to it.
Entrepreneurs are really busy people. They’re usually so busy that days and weeks could go by without them publishing new social media content. Your followers and target audience members should be able to rely on your business to deliver relevant content in a timely manner. You can get some tools that would help you schedule and organize your social media posts in a timely way, or you can get a social media accounts manager.

Always be original.
Be human, sociable and engaging and use every interaction as an opportunity to show the originality of your brand. Knowing current trends would help you get into the minds of your target audience faster.

Create compelling graphics.
Beautiful graphics that are easy to understand are very important tools in social media because they grab the attention of your audience in a crowded news feed. Create graphics that tell a story with text and imagery. Link the graphic to a related article on your website or blog. One graphic can be shared across all your social media pages.

Maintain a consistent voice.
Let there be uniformity in voice and messaging across all your channels. The brand persona on your website, in emails and on social media needs to be consistent; otherwise, you might confuse your audience.

Make your profile interactive.
Post polls, questions, votes, and contests, and respond to all comments, even if it’s just a quick “thank you.” This will improve brand loyalty and reach because social media followers like to know that their voice is being heard.

Respond quickly to inquiries.
Respond quickly to inquiries and give personal replies. It could be hard to interact with all of your social media followers personally, especially if you have thousands, but making efforts to reply to all comments, questions, and queries in a timely manner would help increase customer engagement and brand loyalty.

Re-target website visitors on social media.
Place Facebook’s re-targeting pixels all over your websites. It helps to show your Facebook Ads to people who have visited your website but haven’t converted into customers or located you on any social media platform yet.

Always ask for feedback from customers.
Keep posts short and easy to follow. Use instructional phrases like “Like us on Facebook” or “Follow us on Twitter” to tell customers how to respond. It’s also an easy and fast method that can be used on any social media platform.

For your social media marketing strategy to be successful, your audience must feel they have an original connection to your brand. To make this happen, you need to share fresh and engaging content in a timely manner. If you feel a full-service marketing agency would be too expensive, consider hiring a freelance social media consultant to handle your pages for a few hours a week.

All the best in your business!

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