A lot of people do not consciously work on developing their personal brands; some simply do not recognize the importance of it. However, a lot of successful people who know where their personal brands could take them make special efforts to create, develop, preserve, and enhance their personal brands.
Building a personal brand might be a lot of work, but it’s worth it. It can bring you significant personal and professional opportunities. From attracting good talent, customers, human resources and capital to a business, to getting swell jobs and promotions at work, to finding a significant other; a strong personal brand can improve the quality of your life in a lot of ways.
Sounds interesting, right? Here are steps you can take to make your own personal brand stronger.
HOW TO CREATE YOUR PERSONAL BRAND
Answer the following questions.
“What do you want to come to mind when people mention your name?”
“Do you want to be known as an expert in a particular field?”
“Do you want your ethics to be viewed as impeccable?”
You need to decide what you want to be known for first.
Have a genuine interest in the industry you want to be known for. And don’t stop learning.
You want to be viewed as an expert, right? In order to keep up that image, you should know your industry really well, and constantly update your knowledge, so that you can confidently share correct and smart information.
Give advice and share your expertise.
Sharing videos of information you have using YouTube, or writing educative posts on social media makes people look to you and your brand for knowledge on matters regarding your field.
You can also create a personal website or blog where you can share your contents and then syndicate those contents on social media. Make sure your content is of high quality.
Have a physical item you’re known for.
For some people, it’s the color they dye their hair, for some it could be their hairstyle, for some it could be an item they carry around (e.g DBanj and the harmonica), for others it could be the way they dress. The golden rule is to let the item you’re known for be in sync with the image you’re trying to project. You can also giveaway items that project your personal brand such as fancy business cards and books authored by you.
Do a lot of public speaking and be accessible.
When people see you speaking at events and conferences and they are well engaged, it helps you draw their attention to you and your company. It also helps you grow your business network by connecting with other business leaders and potential customers.
Also be available to appear in other media i.e., television, radio and print. You need to be seen and to be available to people who have questions.
Create an online presence.
Get a website that portrays you the way you would like to be portrayed. If there are any negative materials about you online, work to push them down in Google search results – you can do this by creating content that is shared frequently. You can also hire an expert too help with this.
Get more followers on social media.
Don’t try to buy followers though, it usually backfires. Rather, grow organically by engaging your followers with interesting, detailed and informative content. Pick appropriate social media handles so you can be found easily i.e. use your name for your handle or use a description of for what you want to be known, and keep it consistent across all the social media platforms you plan to use.
Give rewards to your followers spontaneously, like discounts, special promotions, and giveaways. Also try as much as possible to reply to all their enquiries.
Connect with other strong brands.
Knowing other people in your field who already have strong brands is very helpful in strengthening your own brand. It’s important to build relationships with other thought leaders within your niche. Interact with like-brands on social media. Also, when the opportunity arises, help other people with appropriate referrals and recommendations. This would grant you access to audiences that you currently don’t have within your space. You’ll make more connections and friends, and it’s a win-win situation for everyone.
Your personal brand shows who you are and what you have to offer. Sharing information that is relevant to what you stand for will help build your reputation.
All the best in building your personal brand!